UNCONDITIONAL was founded by famed fashion PR powerhouse, Philip Stephens in 2003 from the studio of his fashion consultancy CONCRETE.

What started off as a capsule collection of men’s knitwear and jersey sold in his Concrete shop grew into the international acclaimed mixed label that took London Street culture to the runway.

UNCONDITIONAL was a name stay on the official London fashion week schedule for 8 seasons with multiple seasons in New York, Shanghai & Amsterdam.

Known for his unique take on draping androgynous streetwear with a high fashion twist, UNCONDITIONAL has become a best kept secret for a listers, tastemakers and cultural influencers that has spanned fashion, music & Art.

Tragically in August 2020, Philip Stephens unexpectedly died leaving the label and its loyal clients in a state of mourning.    

In the event of his death, Philip had left his much loved label to his two nieces with instruction to the estate on who will guide them & the future of the label.

Under new creative direction The 2022 collection, unconditionally is a celebration of Philips life and work showcasing some of the labels most iconic styles.

Alongside the collection, UNCONDITIONAL has launched “The Archive” to further celebrate the work of our designer and much loved founder with one-off show pieces and never before seen items being sold for the very first time.

Philip’s future vision for the label was always to evolve towards a more sustainable future that was kinder to the planet which has now become the founding principles for the new creative team. 

No one could design & curate UNCONDITIONAL like our much-loved creator Philip Stephens and so the future of our label will evolve into something new that will honour his visionary talent.