by philip stephens

From Concrete to Conscious : Dawn of a New Look

We are delighted to unveil our new website and showcase the excitin...
From Concrete to Conscious : Dawn of a New Look
We are delighted to unveil our new website and showcase the exciting changes happening at UNCONDITIONAL. As a fashion brand committed to sustainability, we are constantly evolving and finding innovative ways to reduce waste and promote a circular economy. Our transition period is an opportunity to reimagine our brand aesthetic and introduce some exciting new collections that align with our ethos without drifting away from the past.
Firstly, we are thrilled to introduce UNCON | NQP (Uncon Not Quite Perfect), a collection that embodies our commitment to sustainability and giving clothes a second chance. This carefully curated collection features damaged or returned items that would otherwise end up in a landfill. By offering these pieces at a reduced price, we give them a new lease on life and contribute to a more sustainable fashion industry. Embrace imperfections and make UNCON your way.

In addition to our fashion offerings, we are expanding into the realm of homeware. We believe that a sustainable lifestyle extends beyond our wardrobes, which is why we will be curating environmentally considered, ethically sourced, and artisan-made home decor, fragrances, and soft furnishings collections. Our homeware collection is a testament to our commitment to promoting sustainable practices in all aspects of life. Transform your living space with pieces that not only reflect your style but also contribute to a better world.

Another exciting addition to our new website is the UNCON | ACTIVE collection. We understand that fashion is not limited to formal occasions, and comfort and versatility are paramount in today's fast-paced world. UNCON | ACTIVE offers a range of relaxed-fitting, sporty attire that seamlessly combines style and functionality. Whether you're hitting the gym, running errands, or simply lounging at home, this collection is designed to keep you effortlessly chic and comfortable.

As we embark on this transition stage, we want to honour our roots and pay homage to the original store, Concrete – where everything started. The new website, aptly named "Concrete Dawn" represents the past, the present, and the future of UNCONDITIONAL. It signifies our growth, our commitment to sustainability, and our dedication to providing you with the finest fashion and homeware options – taking us back to where everything started and how we became who we are today.

 Alongside the new collections, our revamped website will still feature our main collections for him, her, and they. We take pride in offering high quality fashion that transcends gender boundaries and celebrates individuality. The website will also showcase our archive collections, which includes previous runway collections and never-before-seen showpieces. By highlighting these pieces, we aim to promote a more sustainable approach to fashion, where timeless designs can be cherished and appreciated for years to come.

We invite you to explore our new website and immerse yourself in the world of UNCONDITIONAL. From the carefully curated UNCON | NQP collection to the environmentally conscious homeware offerings and the relaxed elegance of UNCON | ACTIVE, we have something for everyone. Our commitment to sustainability and our passion for fashion are at the heart of everything we do.

Thank you for joining us on this exciting journey. Together, let's embrace change, redefine fashion, and create a more sustainable future. Welcome to Concrete Dawn, where style meets sustainability.


With love,